Storyboard

Moodboard

The images used on this moodboard represent the feel that we want to create in our video. This includes the kinds of locations we want to use, such as a feminine looking bedroom, urban city streets and city Parks. The moodboard then develops to the general feel of Mise-en-Scene we want our video to have, such as the low angle camera shots, and the contrast lighting we want to use. Finally the mood board reveals the kind of costumes that we want our main characters to have, including a variety of different shoes which will be especially significant in our video which donates many of the shots solely to feet.

Changes to our orignial concept

When planning the story board and shot list, we reconfigured our ideas to better suit the song itself as we decided the classical typical love story was too cliché for the kooky alternative genre of indie electro, and instead  decided on a more unexpected tale, of what begins as a promising romance, and ends in bitter resentment between the couple. We felt this would make a more interesting concept for a music video to keep the audience engaged, as they are lulled into a false sense of security, during the opening minute as the two characters meet, and the audience will automatically have created expectations and assumptions about what will happen for the rest of the video, which we will deliberately not follow. Instead, we will gradually show the tensions and conflicts between the couple, shown through realistic subtleties that inform the audience that she is losing interest in this seemingly perfect man. These subtleties however progress as the song does, until more drastic scenes occur of the two fighting, and the song eventually ends with him being stood alone at her door.

Treatment

An opening shot of a womans bedroom floor is shown. The lyrics kick in and the still shot is abrupted when a womans feet swing into the shot. She begins her day and the camera follows only her feet and lower body as she makes her journey, hard cutting between each shot, until she eventually leaves the house in time for the increase in beat and tempo. Square on shots are used as the camera runs on a steady track besider her, walking to the beat, cut aways from low angle shots are used to slowly reveal some more of the setting, until it cuts to her cycling until she dismounts her bike, and the camera follows her as she walks down an urban street setting. The music again increases in tempo and the song reaches its climax as she bumps into a stranger, both stepping out of the way, to allow the other to pass. We then see her lower her head and play with her hair in mild embarassment, and a shot then lingers on the man who awkwardly shuffles at the attractive woman whom he has just walked into and the audience sense the attraction between the couple. The story takes its full stride, unravaling the tale of a girl meets boy, told prodominantely through their feet and lower body, leaving the enigma of exactly who these characters are, to keep the audience engaged and to create a slightly unconventional feel to perfectly fit the slightly unconventional song. The song ends on the same opening shot, creating the feeling of a circular narrative, however the womans feet again swing into the shot, along with the man whom she has just met.

Inspiration for the concept for our video has come from short films such as Pixars 'The Blue Umbrella' whereby the story follows the story of two umbrellas, and never reveals the holders of the umbrellas, similarly to our own concept of telling the story through the characters feet, until disequilibrium occurs as they lose one another, until they finally find one another and a new stage of equilibrium is established.

Development of our chosen concept

Video concept ideas for our chosen track 'Bloodstream'