Wednesday, 16 October 2013
Changes to our orignial concept
When planning the story board and shot list, we reconfigured our ideas to better suit the song itself as we decided the classical typical love story was too cliché for the kooky alternative genre of indie electro, and instead decided on a more unexpected tale, of what begins as a promising romance, and ends in bitter resentment between the couple. We felt this would make a more interesting concept for a music video to keep the audience engaged, as they are lulled into a false sense of security, during the opening minute as the two characters meet, and the audience will automatically have created expectations and assumptions about what will happen for the rest of the video, which we will deliberately not follow. Instead, we will gradually show the tensions and conflicts between the couple, shown through realistic subtleties that inform the audience that she is losing interest in this seemingly perfect man. These subtleties however progress as the song does, until more drastic scenes occur of the two fighting, and the song eventually ends with him being stood alone at her door.
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