Tuesday, 7 January 2014

Reflection

We showed a screening of our cut of our music video so that we were able to receive any recommended changes and constructive criticism that could improve our video.

Feedback we received from our viewing
After showing the video to both a variety of both students and teachers, we received a lot of positive feedback about the entirety of the video which I was pleased with. However, we did receive some feedback about what may improve the aesthetic look of some of our shots, one of the main points was that we adjust the colour levels, as some felt that the filter and colour tone did not quite match that of the tone of the music video. This was at the point of both 2:03 and 2:26, where the shots appeared slightly too blue which some thought took away the sense of realism and therefore the emotional impact that our video had upon our audience. We therefore decided to take their feedback on board and edit the colour levels of our video to better suit the very realistic tone we were aiming for.

Positive feedback
The main aspect of our video that our audience said that they liked was the enigmatic element of our video, which is the central focus of our video on which our ideas were based upon. The fact that the video maintains to conceal the faces of the characters, and yet slowly reveals more of them as the video progresses the audience said was one of the main hooks that engaged the audience. The other most frequent comment which was made was about our music video, was the shot of Holly riding the bicycle, as many said that the mise-en-scene made the shot, due to it's mix of vintage and new within its urban setting.

Aspects I may bring into my album and artwork
 As the above aspect seems to appeal to the target audience, I may consider re-creating this particular shot for the album and artwork cover, to continue the popular theme in hopes of appealing to its target audience.  The urban setting and vibrant colour schemes are also elements that I think I will carry across into the rest of the project, as not only do they align perfectly with our video, but they also conform to the genres expectations.

1 comment:

  1. Good post and you clearly explain which shots you will use to inform your print designs and how they conform to indie electro genre.

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