Fonts

The fonts above are the fonts which I considered using within my digi-pak and art work.

The initial font was what I eventually decided best suited my album artwork. The chosen font was 'Bebas Neue' which is a strong bold uppercase font. I chose this font because it is simple, makes a bold statement about the artist, and appears clean cut and modern. Using a uppercase font for the bands name captures the audience's attention and suggests that band are significant and important. However I later chose to counter-act this bold statement by reducing the size of the type face, which my research showed was a common convention of the genre. It is also a sans-serif font, which is more modern than serif fonts, as serif fonts are associated with gothic or traditional type writing font, which is why all of my possible fonts were sans-serif to connote the new and 'cutting edge-ness' of the indie-electro genre.

After contemplating various typefaces, I quickly decided that I would not use the bottom two typefaces, as I concluded that the jagged random sizes and edges of each of the letters made them appear amateur, unprofessional, and childlike, which is not whom our target audience is, who are in fact young adults, nor is it the way in which we want our artist to be represented.

 The third font I decided was not a typeface often used on album covers, as it seemed too simplistic and again amateur, which would connote to our audience that they as artists are not professional, and I also felt that it would not stand out enough to its audience. 

 

I then only had to decide between the first and second font . However although I liked the aesthetic look of the font, when I added it onto my album cover, it did not complement the image, and did not reflect the genre. Instead I felt it reflected the art nouvea era by its tilted letters, by which its style is now associated with dance music, and therefore by placing it on the front cover, would give our audience the wrong initial impression about our artist. I therefore chose to use a more simple font, such as the first font shown above, and continued to use this font across the entirety of my digi-pak work.